A Study of Customer Perceptions of Service Quality in the Indian Banking Sector
نویسندگان
چکیده
Service quality is a powerful weapon which used by the marketers to differentiate their services from competitors. In this context, study investigates difference between banks in respect service dimension. SERVQUAL model has been selected measure Northern Province of Sri Lanka. Four main commercial were for study. Three hundred and fifty questionnaires issued data collection based on Convenience sampling method. SPSS version 18 was analysis. Discrepancy found customer perception terms tangibles reliability dimensions banks.
 Keywords: quality, tangibles, reliability, responsiveness, assurance, empathy, banks
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ژورنال
عنوان ژورنال: Journal of Global Business and Management Review
سال: 2022
ISSN: ['2685-3426']
DOI: https://doi.org/10.37253/jgbmr.v4i1.6548